“Discover… The Untold Secrets Of Wealth And How You Can Make It Happen!”
Greetings, my name’s Paul Counsel and I’ve been helping people change their financial futures for the last 27 years.
LinkedIn describes me as one of Australia’s Top 1% Business Mentors, because I’ve spent more than two decades successfully guiding people through uncertain market conditions and helping them:
· Multiply existing incomes without working more hours.
· Turn cash flow into assets that build long-term freedom.
· Anticipate shifts and profits that others ignore.
I’ll share a little about my wealth journey later but for now just continue as though you’re reading a short story on what you need to do to become wealthy.
It’s useful to read this story as an invitation more than anything else. It’s got two main characters. One of them is you and the other is me.
Throughout this story, I’ll share some vital clues about what it takes to achieve wealth. There’s several of them that add up to a clear set of traits. So don’t miss any.
Essentially, what you’re about to read is an invitation to become more productive with money.
It’s also an invitation to join me for two days of intensive of knowledge sharing on the Sunshine Coast in December. I’ll include some details below, but these two days are designed to change the way your financial future turns out.
By the end of this two day intensive called a Wealth Of Wealth… you’ll have a clear picture of what you need to do… if more time, more money, more freedom and more independence are important to you.
If they’re not… no need to read any further.
You can consume a thousand books on how to create wealth and listen to a thousand gurus telling you the same things.
And there’s probably a thousand videos on YouTube highlighting how to live lifestyles of the rich and famous.
So why is it that most people who want to be wealthy, never end up becoming wealthy?
By the end of this story, you’ll have discovered the answer to this question.
The problem with most books and gurus is that they’ve all got their own version of “how” to create wealth, but they rarely share anything about the social conditioning of servitude and what you need to stop doing!
So, let’s begin by looking at some surprising facts about millionaires.
They weren’t born with silver spoons in their mouths… they weren’t high academic achievers… they weren’t lotto winners… they weren’t given large inheritances… and they didn’t marry into wealth.
The majority of millionaires are ordinary people. A minority represent the rich and famous social stereotypes plastered all over main street and social media
For the book The Millionaire Next Door, 290 millionaires were surveyed. The authors compared the behaviour of those they call "UAWs" (Under Accumulators of Wealth) and those who are "PAWs" (Prodigious Accumulators of Wealth).
They discovered that most millionaires were self-employed, or average-income earners, who achieved financial freedom through disciplined financial management and a focus on long-term growth.
The book Everyday Millionaires is based on a large-scale study of 10,000 millionaires and the researchers found a similar pattern. Most millionaires are self-made and achieved wealth through principles like living below their means, avoiding debt, and making smart investments, rather than through high income or inheritance.
This is the first big clue to wealth… consistent behaviours and smart financial habits.
So far… so good! There’s hope.
Let's be clear about one thing... if you don’t change your money behaviours, your money results can’t change!
Through the lens of social conditioning, if you’re like most people who earn to spend, you have a perfect relationship with money. Trouble is... it’s perfect for the social engineers but it’s not perfect for you.
If you worry about not being able to support your financial independence in future years, or your children’s education, you’re not alone. I can’t count the number of nights I’d wake in a cold sweat thinking the same things.
Let me tell you part of my story… not to brag, but just to share.
At age 40, I had been a career potter for 15 years, but I struggled to make money and would only ever scrape by at best.
Then something happened on my 40th birthday which challenged me to change. I found myself in a situation where I was dead flat broke and could no longer afford the cost of clay to produce what I loved doing the most.
It caused me to hit my pain threshold… the point where “enough was enough”!
I cried during the darkest hours of night. Had I just wasted 15 years? I felt the pressures of social norms closing in around me.
I was squeezed of every bit of joy and every creative emotion.
I felt the bitting chills of isolation, the emptiness of purpose and the aloneness of silent screams.
Sometimes I had money for a few days.
Most times, I was living in my car more than a house!
Maybe you’ve felt something similar.
Maybe you’re just plain tired of not having the freedom you want and the rewards you’re entitled to for all the hard work you’ve been doing.
At my lowest ebb, I felt more than tired, more than drained…
After 15 years of work, study, creativity, application, skill development, dedication, and sacrifice I felt anger and rage at no longer being able to afford the cost of clay!
I was at rock bottom and felt I had to almost beg for a living.
That’s when I made myself a promise to never allow myself to feel like that again... ever!
I decided to learn… learn… and learn things I never understood about money and how it worked. I learned about the social conditioning behind why I wasn’t succeeding financially.
I applied my creative energy towards understanding wealth and how it’s created.
I worked four part time jobs to earn money so I could study with one clear outcome in mind… to become wealthy.
Three years and eight months later, I made my first million dollars.
That was just over 27 years ago. And I’ve continued my wealth journey every year since.
I say this to share… not to big note!
It’s fair to say, that over the past three decades I’ve learned a few things about money, independence and wealth. And that’s what I want to share with you.
If there’s one important lesson that sits head and shoulders above everything else… is that the lack of wealth for most people is not a knowledge problem… it’s a training problem.
This is the second big clue to wealth… it’s not a lack of wealth knowledge; it’s a lack of wealth training.
Instead of asking “how do I create wealth”, the real question you should be asking is “what do I need to do to become wealthy”?
This concept is best summed up by Morgan Housel, an award-winning author and behavioral economics expert who observes “that doing well with money has a little to do with how smart you are and a lot to do with how you behave.”
…and “behavior is hard to teach, even to really smart people.”
Wealth is not a hard science. “It’s a soft skill”, says Housel, “where how you behave is more important than what you know.”
This is the third big clue to wealth… Millionaires are made through behaviours… behaviours you can learn.
If wealth is gained via behaviour and soft skills… and not through measures of intelligence and application, then why, why, why…
…do so few people achieve their dreams of more time, more control, more choice and more independence?
If you don’t know the answer to this question, is it ever likely that you’ll create wealth and choice control?
Your ability to create wealth is not a “How To” problem… it’s a money behaviour problem you’ve been socially conditioned with.
So here’s a solution.
Imagine you’re someone who wants to become physically stronger. Knowledge on how to become stronger is a minor part of becoming stronger. While diet and knowledge are part of strength, increased strength is more a function of training muscles with effort, discipline, commitment and repetitions.
Imagine going to a gym and training for 12 months… you’d be stronger than today, wouldn’t you
If you kept training, you’d be stronger than you were the year before. Five years on, you’d be stronger still.
Wealth works the same way… you must train for it.
I’ve been wealth training for over 30 years now… and I get better results year after year.
But, it’s not me creating wealth… its market forces doing the heavy lifting for me.
All I had to do was position things correctly so market forces could do the rest.
Now it’s your turn if you’re up for the training - it starts in December at…
Wealth Of Wealth
A “Wealth Of Wealth” is a 2-Day Live Intensive held at 307 Nambour Mapleton Road, Burnside, Sunshine Coast on 13th and 14th of December.
I’ll share exactly how to position yourself ahead of what’s coming so you can make your money work harder than you do.
I’ll share what ordinary people are doing right now to build wealth quietly, strategically, and sustainably.
The clear purpose of a Wealth Of Wealth is intensive knowledge sharing. It’s designed to support you in a process of change that multiplies your investment of time, energy and financial resources.
When you hold yourself accountable to someone other than yourself, that person adds their energy, skills and resources in a way that lessens the time, money and effort it takes to achieve important outcomes.
If you want more time, more choice and a new relationship with money that offers more financial control, join me in December at a Wealth Of Wealth.
Imagine... Getting up every morning and being able to do exactly what you want because you have the independence and resources to do so.
They’re the results I’ve helped hundreds of men and women achieve over the past 27 years.
Here’s how results changed for Scott M...
“It has been the most eye-opening information I have ever received. I have been interested in this subject all my life yet every book I have read or information I have gathered seems to be written in some sort of secret code..."
“The concepts you discuss are crystal clear and actionable with zero ambiguity. By learning from Paul I have been able to better understand my own behaviours surrounding money, and modify them to accelerate my success in real time.”
“Understanding my behaviour and how I was conditioned along with everyone else to spend, either to fuel the economy, or conspicuously to keep up with the Jackson’s, I now have a new and very welcome sense of calm about how I look at money. I’m still learning every day, but my direction is clear and because the information you offer is what I consider Fully Integrated Honesty. My confidence in it and where it will take me has soared.”
Here's an important concept for your wealth journey… and it’s part of the fourth clue.
Have you ever really thought about what wealth is?
It’s such a slippery concept to describe.
But here’s some important concepts to think about if you want to become wealthy.
You will have your own ideas and beliefs about wealth. But if you don’t have wealth, or you’ve never created wealth, would your idea about wealth be accurate, or useful, or enabling?
You might say that wealth is an abundance of valuable possessions or money.
If so, what makes them valuable and how do you get them?
You might say that wealth is a plentiful supply of a particular desirable thing. If so, what makes them desirable and how do you get them?
If you look at wealth from a social conditioning perspective, you’ll find that wealth is deeply tied to social conditioning and control.
From childhood, you’re taught that success, worth, and morality are linked to accumulation and possession.
This shapes behaviour (trains you) and channels your ambition, consumption, and conformity in ways that increase the wealth of those doing the shaping and conditioning.
By defining “success” primarily in financial terms; social conditioning encourages the mass of people into means of productivity (labour and time) and compliance without overt coercion.
In that sense, the conditioning of “ideas around wealth” function as a mechanism of social control, reinforcing the haves and have nots in modern economic systems.
If the idea of wealth functions as a mechanism of social conditioning (social training); who benefits?
It’s not you if you’re not wealthy…
So, who does it advantage?
It advantages those who already have wealth. It advantages those who control the flow of money. It advantages those who benefit from maintaining the narrative that wealth equals virtue, intelligence, and hard work.
It’s a narrative that legitimises inequality: if wealth = merit, then poverty = failure.
It’s a powerful narrative designed to discourage your critique of it. It’s designed to keep you doing what you’ve been trained to do.
You work and spend, work and spend, work and spend and borrow for little pleasures along the way. It keeps your focus on individual effort rather than understanding the structural conditions (training) that prevents you from achieving wealth.
If you don’t understand the power of social conditioning, your money training will always have you spending for non-wealth… not wealth itself.
And what about real estate… will that make you wealthy?
Millions of Australians think so… but millions of Australians aren’t wealthy, and they’re unlikely to ever be!
When I show you the numbers at Wealth Of Wealth… you’ll understand why.
Are there better ways, faster ways?
Sure!
But remember… “that doing well with money has a little to do with how smart you are and a lot to do with how you behave…. and “behaviour is hard to teach, even to really smart people.”
Every money decision you make is filtered via the information you have in the moment. You plug that information into your unique mental model of how you think wealth works.
But what if your mental model is wrong? What happens if social conditioning has misinformed you… trained you for something completely different.
What happens if you’re 20 years into your wealth journey only to find that your wealth ladder is leaning against the wrong wall?
Don’t wait to get to the end of your working life to find out… because you won’t have time and energy left to start again.
Every financial decision you make, makes sense to you at the time. That’s because social conditioning gives you a story about what you’re supposed to be doing and how you’re supposed to be doing it.
It shapes your ideas around the way you think about money.
BUT… is it working for you?
If yes, congrats. But if it’s not working for you, or if it’s a hard slog that will take another 20 years… maybe your mental model needs an upgrade.
Will the way you currently behave with money allow you to achieve wealth and choice freedom?
It’s a big question when you think about it.
What would happen if I told you that true wealth is invisible and what you think of as wealth are just the symbols, the signs of status, the hooks of social conditioning.
Going after the symbols of wealth is like chasing shadows you can never grab hold of.
And that’s the aim of social conditioning.
Housel observes that “Modern capitalism is a pro at two things: generating wealth and generating envy. Perhaps they go hand in hand; wanting to surpass your peers can be the fuel of hard work. But life isn’t any fun without a sense of enough.”
This is the fourth big clue to wealth… it’s having fun because you’ve created enough! It's not an endless, limitless process.
Social conditioning is incredibly powerful. The money behaviour you’re conditioned with from a very young age is earning, spending and borrowing (training).
And spending is seen as ‘reward’ that ‘signals’ something about you to others.
Unconsciously, what you spend money on is measured on some form of invisible social yardstick.
Spending, in a ‘look at me economy’, is unconscious. It denies you of the chance of ever becoming wealthy.
The concept of conspicuous consumption (signalling) was developed by the sociologist and economist Thorstein Veblen in his 1899 book, The Theory Of The Leisure Class.
He coined the term to describe the practice of buying and displaying goods and services to show and signal social status.
But true wealth is invisible. It’s gained through the opposite money behaviour most people have been trained with. It has nothing to do with buying the symbols of consumption, signalling and status because true wealth represents money not spent.
This is the fifth big clue to wealth… it’s “invisible” because it represents money not yet spent. What you see as the symbols of wealth are mostly symbols depreciating in value over time.
The value of money stored in assets… money not yet spent… increases wealth. It offers you options such as choice flexibility and long-term growth. Spending on gratification destroys future flexibility and opportunities for exponential growth through the effects of compounding.
If you want time freedom, location freedom and choice flexibility, it’s the accumulation of value growth rather than value depreciation that will get you there.
Wealth = the accumulation of financial assets not yet spent.
But… “behaviour (training) is hard to teach, even to really smart people.”
If you’re not wealthy yet … consider the possibility that it might be gained through money behaviours that are different to the ones you’ve been conditioned with… conditioning which suggests that to have money is to spend money.
This concept is so ingrained that you never get to see the processes that are needed to become wealthy. And since they’re hidden from you, they’re hard to learn.
And here’s the final big clue to wealth… it’s not a knowledge-based challenge, it’s a training-based challenge.
You can read a thousand books on how to create wealth, and a thousand gurus can tell you how to create wealth.
But if you don’t do the training… wealth will not happen.
The gaining of wealth is a re-training challenge!
The only question you need to answer is “Are you ready for re-training”?
The most important point to remember is that if you decide not to change...
You’re not a victim of social conditioning, you’re a volunteer to servitude.
Join me at a Wealth of Wealth in December…
Hit that button Now and secure your seat, i'll see you there.